Practice
Inside the Studio
Concept through production — mood, range plan, tech pack, and fit. A short, composable page built entirely from sections in the editor.
Approach
Every collection begins on the table — calico, pins, and a long conversation with the cloth.
Fit is earned, not assumed: three rounds, honest notes, and a final spec a factory can actually make.
The cloth tells you what it wants to be — the work is listening.
— Shefali Jaiswal
Studio Details
Location
London / Remote
Disciplines
Womenswear, lingerie, swimwear, prints
Tools
Drape, flat pattern, Illustrator, Clo3D
Availability
Selected freelance & consulting
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